Although we cater principally for Irish gamblers on our site it is very easy for us to forget what a small world we live in and therefore we tend to forget that not all people who live in Ireland and like to gamble are in fact Irish. Many folk move around the world these days either with their work or indeed to find work; some are temporary residents and others remain in their adopted country for many years. This mobility brings with it the question of language and the assumption that everyone who lives in Ireland or any other country for that matter speaks the language of that country which is of course not the case. William Hill realise this is an issue and are therefore adding new languages to an already impressive list on their online casino to attract not only punters from new countries but also to make it easier for expats from wherever to gamble in their own language. William Hill already offers “Casino Club” members the choice of English, German, French, Italian, Dutch, Greek, Russian and a couple of Scandinavian languages but is now adding Norwegian, Finnish, Polish, Japanese, Czech, Hungarian and Romanian. Colin Cole-Johnson, William Hill’s Casino Director said “ we continue to improve our software capabilities to include other languages and we will also be launching Chinese and Portuguese casinos very soon”
The real difference also comes when the support mechanisms are in local languages including preferred payment methods from these countries.