Bwin Agrees On New Sponsorship Deal

Bwin are said to be in negotiations with Spanish football Real Madrid to renew their three year sponsorship deal which expires in 2010. Nobody is putting a value on the deal but the current one is said to be worth €45million over the three years. Interestingly enough co-chief executive Manfred Bodner denies rumours that negotiations have started. Spain is of course moving to regulate online gaming at a federal level which makes the deal even more important to Bwin. Real have a new President in Florentino Pérez and they have been spending huge amounts of money to strengthen the squad including of course Cristiano Ronaldo from Manchester United so the negotiations could be tough.

Bwin also have a shirt sponsorship deal with the top Italian club AC Milan which is also expiring next year and rumours have it that the Al Maktoum backed Fly Emirates Group are looking to replace them on the shirts. This could bring in as much as €20 million and could lead to a longer term relationship including a new stadium. The deal would certainly help AC Milan balance their books. It might sound a distant possibility but don’t forget that the London Premiership club Arsenal already play at “The Emirates Stadium”.