Some online casino bonus offers have severe conditions attached

There are many different ways that companies and their marketing departments try to persuade us to buy their products or use their services. Some will bombard us with advertisements on television or through our daily newspapers, others will try to persuade us that they are offering a great deal in terms of price. In fact we all know of companies which seem to be having a sale almost every day of the year. Most of these marketing strategies tend to concentrate on two specific areas, which can be defined as quality and price, or more relevant value for money. There are of course retailers who base their whole business model on supplying the best quality product they can source and then charging their customers top prices to take it home in a bag printed with their logo. Most retailers however concentrate on the value for money aspect of marketing, supplying appropriate quality for their targeted customer base at a price that appears to be good value for money. They will also promote special offers through sales events or product discounts, all of which are designed to support the idea that they always offer quality products at the best prices. Internet retailers in particular are very well placed to compete on price because of their comparatively low overheads as compared with operating a high street store, but there are also some mainly service sector businesses which are not able to use price as a selling point. The online casinos for example can’t appeal to new casino games players by offering to let them play for less money, because in most cases the stakes are actually decided by the players themselves. None of the online casinos accessible here in Ireland charge anything for registration, and they all have very similar and very low minimum table stakes so price comparisons are worthless. As far as we are concerned here at onlinecasino.ie when it comes to playing casino games at an online casino the most important factor in the choice of which online casino to play with is the quality of the casino games themselves. There is no doubt that the online casino operators probably agree with that, but almost all of them still wanted to attract new customers in other ways and therefore chose to utilise online casino bonus deals as a marketing tool. All the original online casinos were of course operated by the big bookmakers as part of their online sports gambling sites, and many of those sites offered bonus deals such as free bets or cash-back on certain results, all of which were relatively straightforward and easy to understand. Unfortunately we can’t say the same for many of the online casino bonus deals offered by those operators. The most common format for the online casino bonus deals offered by the site operators is a promise to match a new customer’s first deposit with a 100% bonus which effectively doubles the available stake money with which they can play casino games. Some online casinos also offer reduced bonuses on the second and even third deposits, but they all come with a range of terms and conditions and this is where the potential problems can be found. On the face of it who wouldn’t enjoy the idea of playing casino games using someone else’s money, but anyone who decides to take advantage of that opportunity must first understand what is expected of them in return for such apparent generosity.

The main problem with this sort of online casino bonus is what is known as the play through requirement to qualify for the bonus. This condition will be found in the terms and conditions of every online casino bonus deal of this sort, and defines how much money the player needs to wager on playing casino games before being allowed to withdraw any winnings resulting from accepting the bonus. The play through requirement is usually defined as a multiple of the sum of the deposit plus the bonus, and is normally at least a multiple of twenty. That means that if a player decides to accept an online casino bonus of this sort and makes an initial deposit of say 25 euros, the deposit plus the bonus would be 50 euros so that a multiple of twenty would mean that the player would be expected to wager at least 1,000 euros on playing casino games before having full access to their account. There may also be another sting in the tail with some of these online casino bonus deals, and that is the application of a time limit on the play through condition. There may also be some casino games which do not fully qualify for the play through requirement. All of these terms and conditions lead to a situation in which the plyer may not fully understand the implications of accepting a bonus offer of this sort. The value of an online casino bonus offer of this sort is also questionable, because almost all the big established online casinos operated by the bookmakers offer very similar deals so it is no longer an effective method of competing with their rivals for new customers. Some of the newer online casinos which have come on stream over the last couple of years have clearly realised that and do not offer this type of bonus deal. The Free Spins casino and the No Bonus casino are obvious examples of online casinos which have chosen not to offer welcome bonus offers to their customers. The alternative approach used by the Free Spins casino is fairly obvious from the name, but the No Bonus casino has decided to use a totally different approach to rewarding all their customers, new and existing. They have come up with an innovative cash-back offer for any of their customers who have a run of bad luck. If you make a deposit today and unfortunately lose that money in the same day, the casino will allocate a 10% cash-back payment into your account the following morning. An interesting approach and there are no strings attached.