Some online casino bonus offers are not suitable for every new player

As more and more people take the plunge and decide to try working for themselves and perhaps then think about starting their own business, the question of how to market that business becomes a more common problem. There are of course several specialist marketing companies available but most new start-ups simply can’t afford to seek their advice and therefore have to follow their own instincts. We don’t have to look very far to find the most common methods of marketing of course, because we are all the targets of most of the usual approaches and witness them every day. Everywhere we go we are bombarded with advertising hoardings, television advertising and sponsorship logos, all of which are used to raise awareness of the company name and what they are offering, but that is not the end of the story. Most companies operate in a competitive market place and therefore need to do something to distinguish themselves from their rivals either on a permanent basis or for a shorter period of time through discounting on prices and holding regular sales promotions. The success of the big internet retailers such as Amazon proves just how effective a low price strategy can be in most sectors of our economy, but there are also a number of business sectors in which a cut price strategy is not an option. Here at onlinecasino.ie we are of course primarily interested in the online gambling sector of the economy and particularly how the online casinos market themselves. Clearly all the online casinos we can access here in Ireland offer us the chance to play their casino games for very small stakes, so price cutting alone is not an option and certainly won’t substantially differentiate between one online casino and another. The most common alternative approach among the online casinos operated by the big bookmakers is what we generally refer to as an online casino bonus deal, usually offered to potential new casino games players to encourage them to register with their online casino site. All the online casinos operated by the big bookmakers are structured to form part of their much bigger online sports gambling sites, and resulted from a decision to try to maximise their benefits from investing in the technology needed to operate an online gambling site by introducing a few gambling games. Most of the leading bookmakers operating these sites also offer a variety of relatively simple bonus deals for their sports gambling customers, but unfortunately the online casino bonus offers tend to be far more complicated and from our experience here at onlinecasino.ie, much easier to misunderstand. The bonus deals offered to sports gambling fans all tend to be either free bets or some sort of cash back deal in the event of a particular set of results, and the terms and conditions are usually very clear. When it comes to the online casino bonus offers however, the terms and conditions are not so simple and can not only be confusing but they can also prove expensive for the unwary applicant. The standard format for most of these online casino bonus offers is a promise that the site operator will match the new player’s first deposit with a 100% bonus, therefore doubling the available stake money they have to enjoy playing casino games. Many of these welcome bonus deals also offer a reduced bonus for the second and even third deposits made by new players into their accounts. On the face of it that looks a great deal, but as with many things in life it may not be quite as good as it seems and certainly does not suit every potential new casino games player.

The main potential problem lies in the play through requirements specified in the terms and conditions associated with these online casino bonus offers. This defines how much money the player needs to risk playing casino games before being allowed to withdraw any potential winnings, and is usually expressed as a multiple of the combined total of the deposit plus the bonus. That multiple is normally at least twenty times that total and often also comes with a time limit on gambling with that money. If we put that in an easier form to understand, a new player who decides to deposit say 25 euros into their account and agrees to accept the bonus of a further 25 euros, will need to gamble a minimum of 1000 euros on playing casino games in order to qualify for the bonus. That is a lot of money for many people starting to play casino games online and may be far more than they budgeted to spend on this form of leisure activity. We are not in any way suggesting that the online casino operators are attempting to con their customers and the terms and conditions are probably as clear as they could be. We also understand why these terms and conditions are probably necessary because the online casino operators are effectively offering those customers who accept the deal the chance to gamble with someone else’s money, which would certainly not happen in a real casino or bingo club. All we are concerned about is ensuring that anybody deciding to accept an online casino bonus offer of this type is fully aware of what is expected of them in return. Not every online casino uses this type of online casino bonus, and many of the new specialised online casinos have chosen different ways to encourage us to visit their sites. The No Bonus casino in particular clearly as the name suggests do not offer a welcome bonus at all, preferring to offer their customers an interesting cash-back deal in the event of them suffering a run of bad luck. Anyone who loses the whole of their deposit on the same day will receive a 10% cash-back paid into their account on the following morning. An interesting form of compensation in the event of a run of bad luck, and there are no restrictions on what you can do with it.