It would appear that in spite of the much reported squeeze on household budgets, consumers are still willing to spend their money on their leisure pursuits. William Hill’s latest trading figures show a 28% increase in online casino gambling during the last quarter of 2011, and probably more surprising an 11% increase in turnover in their betting shops. Much of this extra turnover appears to be coming from slot machines in their shops and of course the ever increasing range of online casino slots available on their website. We have to assume that William Hill are not the only online casino operator to be benefitting from our fascination for playing this form of casino game, so perhaps it’s time to take a closer look at why we are increasingly happy to spend our money playing slot machines and slots online. William Hill’s Chief Executive Ralph Topping appears to be convinced that the reason for their betting shops outperforming the rest of the High Street in these tight economic times is that customers can gamble for relatively low stakes. Many are convinced that this factor also explains the increasing popularity of playing many of the casino games online, and certainly it is possible to play slots at an online casino for quite a long time with even a limited budget. Value for money will always come to the fore when money is tight, and we all know that many leisure activities can be quite expensive, so perhaps we should not be surprised that more and more people are choosing to enjoy their leisure time at home by playing low stake casino games on their computer. It is difficult for us to identify which casino games are the most popular with new online casino customers, but it would be fair to assume that the online casino operators are responding to customer preferences when they consistently introduce new slots and video slots on their sites.