Any internet business requires good site management software for it to succeed, but to operate a successful online casino the quality of the casino software is even more important because the software also contributes to the product being offered on the site. The idea that the environment in which we do business is important is clearly not a new concept, and there is no doubt that a great many of us have taken our business elsewhere if we dislike the layout of a shop or find it dark and uninviting. The same applies to internet shopping and if a site is difficult to navigate or lacks the information we need we are unlikely to try again if we have a choice. When online casinos first became available they were all operated by the large bookmakers who had already established online sports gambling sites and went on to add a casino gambling to those sites. Clearly none of these bookmakers had any detailed knowledge of computer software and most of them chose to bring in consultants to set up and manage their online sports gambling sites. The move to including a range of casino games on their sites created another problem entirely and led most of these online casino operators to use one of the specialist casino software companies to manage this new part of their operation. It soon became very clear that the quality of the casino software was paramount to the success of any online casino site because it was the software suppliers who not only managed the site but also provided most of the casino games. The vast majority of the casino games offered by the online casinos are slots games in one form or another, and all of these games are designed and supplied by the casino software companies. These companies are also responsible for negotiating any copyright issues which may arise from the themed slots games, of which there are many. This inevitably led to a situation where the market became dominated by just a few specialist casino software suppliers which were used by almost all the online casino operators. At the time most of the online casino operators chose to use just one of these casino software suppliers and because of their influence on the casino games offered by each site many of them began to look very similar both in appearance and content.
The biggest and arguably the most influential of all these specialist casino software suppliers is undoubtedly Playtech. Founded in Estonia in 1999, Playtech started supplying online casino software in 2001 and went on to be the first to offer a variety of new innovations in the online casino market. Playtech are credited with being the first to offer the live casino option with real dealers, after which they introduced their Bingo platform followed by their Poker platform the following year. Playtech expanded very rapidly on the back of these successes, but it was probably their copyright agreements with Paramount Pictures and later with Marvel Entertainment which really boosted their status in the market. These deals enabled them to offer slots games using characters from films produced by Paramount Pictures as well as the extremely popular comic book characters owned by Marvel. Playtech casino software is currently used by William Hill, Betfred and Bet365 with Ladbrokes also recently moving to Playtech.
Clearly Playtech has a dominant presence among the big online casinos on our recommended list, but they do not supply all of them. Bwin for example use Chartwell Technology to provide their casino software. Chartwell is a Canadian company with a European presence in Malt and London, and has been specialising in the supply of casino games and gaming systems since 1998. In addition to their agreement with Bwin, they have also agreed a licensing deal with the betting exchange operator Betfair which secures their place in the online gambling sector.
The biggest and probably the most popular online casino operator in Ireland is of course Paddy Power, and Paddy Power have elected to use Wagerworks as their primary casino software supplier. Wagerworks started as a subsidiary of a slot machine manufacturer but is now solely concerned with the online casino software business. In addition to supplying casino software to Paddy Power, Wagerworks also supply slots games to both the 888 casino and Bet365 casino.
Another Irish online casino which is rapidly growing in popularity is the All Irish casino, and many people are putting that success down to their casino games range which is supplied by NetEnt. NetEnt or NetEntertainment to give them their full title is a Swedish company also founded in the late 1990’s and entirely focussed on providing excellent online casino software and casino games. The quality of the graphics seen in casino games supplied by NetEnt has attracted particular attention from online casino enthusiasts, many of whom argue that they are the best available. Although the All Irish casino is currently the only one of the online casinos on our recommended list to solely use the NetEnt casino software, the new online casino CasinoLand also offers some NetEnt games on their site.
Talking of the new online casinos such as CasinoLand, we should also mention CasinoCasino. Both of these new online casinos offer a range of casino games provided by more than one casino software supplier. In the case of CasinoLand we have already mentioned NetEnt but they also offer casino games from Microgaming, one of the oldest and perhaps more influential casino software suppliers in the world. Microgaming remains a private company based in the Isle of Man and they are widely credited with being the first casino software supplier to offer roulette, blackjack and craps in a download format, and for being the first to create a dollar millionaire from playing online casino slots. Microgaming’s poker software is now used by over forty poker forums and their range of casino games now exceeds 400 making it the biggest range in the world.
If you are looking for the latest and newest range of casino games to become available, go to CasinoCasino because this is the first online casino to offer games from Amatic Industries online. Many of the best games you will have played on slot machines were designed by Amatic Industries and they are now available online at CasinoCasino.