There is no doubt that any organisation wanting to communicate or do business with the public over the internet must offer a platform which is easy to access and navigate. There is so much choice of product and services available online that any organisation which does not come up to scratch in terms of their website is likely to be ignored by an audience who are looking for quality and ease of access above all else. Clearly the product is important but it is often the design of the site and the quality of the management software that proves the deciding factor in the success or otherwise of an online business. Online casinos obviously also fall into the category of businesses seeking to attract our attention in a crowded market so we should not be surprised that the casino software is a vital ingredient in every online casino site. In fact when it comes to online casinos the casino software is even more important because much of the product we find on any online casino site is the responsibility of the casino software designers. We are of course talking about the casino games available on the online casino sites, and in particular the slots games. All our online casinos offer a range of traditional casino games such as roulette and blackjack which are not new and have been around for many years, but even these need to be presented properly and there are many fans of the more traditional casino games who will not play on some sites because they don’t like the graphics. You could argue that they are being over critical but that illustrates just how competitive the online casino sector has become. When it comes to the slots games however they are almost always the casino games which distinguish between one online casino and the rest. The home page of almost every online casino will promote their favourite slots games above everything else, and these games are almost always designed and presented by the specialist casino software suppliers. Many of these casino games are also based on well-known cartoon characters or popular television programmes and films, all of which are the subject of copyright restrictions, so it is also the casino software companies who negotiate the necessary contracts needed to use them as a basis for their casino games.
The casino software has become so important in the online casino sector since they were first introduced by the major bookmakers that some of the specialist casino software suppliers have become major businesses in their own right. The biggest and most influential of all the casino software suppliers is Playtech. Founded in 1999 and supplying casino software since 2001 they were in at the start of the online casino era and were able to negotiate contracts with both Paramount Pictures and Marvel Entertainment, two of the biggest media companies in the world. This enabled Playtech to design and supply casino games to online casino operators based on hugely popular cartoon characters and films. They were also the first to respond to early concerns regarding the computer graphics associated with roulette, and are credited with developing the Live casino option with certain games streamed live from a studio using real dealers and a real roulette wheel. Playtech are undoubtedly still the biggest online casino software supplier and their software is currently used by William Hill, Betfred, Bet365, and more recently Ladbrokes.
In Ireland the biggest and most popular online casino operator is Paddy Power, primarily because of their extensive high street presence and the fact that they are an Irish company, but that is not the only reason. Paddy Power also have a huge range of very popular casino games which are supplied by another of the established casino software suppliers, Wagerworks. Wagerworks started as a subsidiary of one of the major slot machine manufacturers Silicon Gaming, but is now an independent company specialising solely in supplying online casino software. As well as supplying the casino software for the whole of the Paddy Power online casino site, some of their slots games are also available on 888 casino and Bet365 casino.
Another of the major online casino software suppliers is Chartwell Technology, which is a Canadian company listed on the Toronto stock exchange and licensed to supply software and casino games in almost all the regulated gambling markets around the world. As far as the online casinos on our recommended list are concerned it is the Bwin casino which uses Chartwell software and provides us with access to their casino games. Chartwell have also recently agreed a deal with the betting exchange operator Betfair to supply them with software and gaming systems.
Another of our home based online casinos which features highly on our recommended list is the All Irish casino. A relative newcomer to the online casino market the All Irish casino has established a rapidly growing army of fans with casino games supplied by yet another of the big casino software specialists, NetEntertainment or NetEnt for short. NetEnt is a Swedish company specialising solely in the supply of online casino software and casino games, and although it is only the All Irish casino of the online casinos we recommend that currently utilises their complete package, some of their casino games can also be found on the new CasinoLand site.
We could not report on the online casino software sector without mentioning one of the oldest casino software companies, Microgaming. This is a casino software supplier which was one of the first to get involved with the launch of online casinos, and they were also responsible for the development of the software which enabled us to play traditional casino games such as roulette, blackjack and craps in a download format.
Finally we have to mention Amatic Industries. This is a company which has been making slot machines for a worldwide market for many years, and whose slots games are internationally renowned. The great news is that many of these famous casino games are now available online for the first time at the latest online casino to make our recommended list, namely CasinoCasino.