A generous bonus offer may not be the best reason to choose an online casino

There are very few businesses nowadays that do not operate in a very competitive market, so to be successful they need to find a way to stand out from the crowd. In the manufacturing or retail sectors one way to do that is to ensure the very highest quality of the product you are making or selling. Outstanding customer service may also be a defining factor in how a business can compete successfully in a competitive environment, but the most common approach in almost every business sector is to compete on price. Clearly quality and customer service will always be important issues when trying to attract new customers, but most people would agree that price is probably still the most persuasive factor in any decisions they make. In the retail sector there are of course a few companies that seem to be able to attract their customers by selling the most expensive products they can find, and then deliberately selling at the highest prices in the market place, but for the vast majority of retailers low prices and discounts are an essential part of their marketing strategy. In fact we all know companies whose whole business model is based on running almost permanent sales events with products advertised as being at discount prices. It is also true that many internet retailers also use pricing as their primary weapon against their high street rivals, but there are some online businesses which cannot use price as a marketing tool, the most obvious of those being the online gambling sites. There are of course a few minor differences in the odds offered by the major bookmakers on their online sports gambling sites, but when it comes to the online casinos and playing casino games it is nearly always the customer who chooses the size of the stakes and therefore the potential cost of their fun. Unlike the sports gambling sites which are all now very similar, the online casinos do have the quality and range of their casino games to help them compete with their rivals, but the most common marketing strategy is the online casino bonus. Almost all the online casinos now use some form of online casino bonus to attract new customers, but unfortunately many of those bonus offers can easily be misunderstood and lead to unnecessary problems for some new casino games players. Here at onlinecasino.ie our primary concern is to help new casino games players to get the best from their online casino experience, which is why we allocate a large part of this site to explain the rules of the most common casino games, but we also need to ensure that those new online casino customers understand what the online casino bonus offers entail.

A welcome bonus offer at an online sports gambling site is usually very straightforward, often as simple as a free bet a money back deal on certain results, but most online casino bonus offers come with a list of terms and conditions which need to be fully understood before the bonus is accepted. The most common form of welcome bonus offered by the online casinos is a promise to match the first deposit made by a new player with a 100% bonus. There may also be reduced bonuses available on the second and third deposits made by the customer, but they are all subject to similar terms and conditions. The most important of these conditions is what we generally refer to as the play-through requirements. This defines how much money the new casino games player must wager on the site before any money can be withdrawn from their account, and is usually defined as a multiple of the total of the initial deposit plus the bonus. Most online casinos set that multiple at a factor of twenty, so that if a customer’s initial deposit is for example 25 euros, attracting a bonus of a further 25 euros the amount of money which needs to be staked on playing casino games would be 20 x 50 euros ie. 1000 euros. There may also be some restrictions on which casino games qualify as part of the play-through condition because some games such as roulette have a lower house edge than others. We are not saying that these terms and conditions are unfair or underhand in any way, we just feel that it is important to ensure that any new player understands what is expected and required to qualify for one of these online casino bonus deals. They look very attractive and for many people may be a very good and generous deal, but the play through terms may also lead some people to gamble more than they intended or can afford because they did not understand the terms and conditions. It is important to remember that these bonus offers are entirely voluntary and failure to accept them will not affect your future relationship with the online casino one iota.

We should also point out that not all the online casinos offer that sort of welcome bonus, the prime example of which is the No Bonus casino. As the name suggests the No Bonus casino does not offer potential new customers a welcome bonus, preferring to use an entirely different approach. This offer applies to both new and existing customers and takes the form of an interesting cash-back deal. Suppose you make a deposit today in order to play your favourite casino games, but then experience a run of very bad luck such that you lose all of that deposit today, your account will be credited with a 10% cash-back the following morning. There are no strings and you can use the money in any way you like, including withdrawal. Another online casino with a suitably descriptive title is the Free Spins casino, which again does not offer bonuses allowing their customers free spins on many of their slots games instead of a bonus. We should always remember that the best reason to choose a particular online casino is that you enjoy playing their casino games.