For the latest Irish online casino news, we must take a look at the first half financial results recently reported by Paddy Power. With a massive 29% increase in reported revenue across all sectors of the business, this Irish online casino operator looks to be in good shape. Many football fans will remember the fuss caused when Nicklas Bendtner was seen to reveal his Paddy Power sponsored underwear waistband during the Euro 2012 tournament, but this unusual advertising stunt apparently did the trick for Paddy Power who took 78 million Euros in bets during the tournament, up from just 30 million Euros in 2008. Pre-tax profits rose by 21% to 68.7 million Euros for the half year, despite the company spending a further 6.3 million Euros investing in their online businesses. Some would argue that for those of us who are just customers of Paddy Power’s online casino, it is the quality of the casino games they offer which matters more than their financial performance, but a strong company will be able to invest more money in improving their online gambling facilities and therefore add to our enjoyment when playing their casino games. We are therefore pleased to see this Irish online casino operator doing so well. We should also congratulate them for another imaginative advertising coup, something they are fast becoming renowned for in the gambling business. Whilst we’re on the subject of financial results, we should also mention another online casino operator well known in Ireland who have just announced equally impressive results for the half year. 888 Holdings have achieved a 21% increase in revenue over the period, and have reinstated their half year dividend to shareholders as a result. Again this company also propose to continue investing in their online and mobile technology.