Ladbrokes casino are making ground again

There are two main bookmakers in Ireland with a visible presence on the high street, namely Paddy Power and Ladbrokes. Both have a good spread of betting shops, coupled with the availability of internet gambling and excellent online casinos, both of which make our recommended list. This week, following the announcement of their full year results last week, we are going to take another look at Ladbrokes. Two years ago Ladbrokes were struggling a little in the face of severe competition, particularly from the new online casinos. In response, they appointed Richard Glynn as the new chief executive and proposed a £50 million investment to establish themselves as a force in the online gaming market. There have been a number of false dawns during those two years, particularly the failed attempts to acquire 888 Holdings and Sportingbet, but it appears that Ladbrokes have now turned the corner. Whilst Ladbrokes casino and their internet sports betting site showed a fall in profits last year, their refurbished betting shops and in-store gaming machines turned in a healthy 16% increase in revenues and a 7% rise in profits. There are also plans to build on this growth from their retail outlets by targeting the younger generation of high tech mobile users, and already they have seen a massive growth in mobile revenues in the fourth quarter of last year, up 174%. Those of us who prefer to play our casino games online will look forward to the next stage of development of the Ladbrokes casino site, because it is clear that this company now have both the will and the drive to establish themselves as a leading player in the online casino market. In the meantime, Ladbrokes casino remains one of the top sites for Irish casino games players, and already offers a range of casino games to suit most online gamblers so it will be interesting to see how Ladbrokes propose to raise the bar even further.