Ladbrokes online casino remains a favourite in Ireland

One of Ireland’s favourite online casino operators is in the news this week following their half year financial report. Ladbrokes have consistently featured high on our list of recommended online casinos, with a good range of casino games, including a Live casino option and an excellent choice of slots and video slots. Ladbrokes casino also has a well deserved reputation for fairness and security, which has ensured that their online casino site remains a firm favourite for Irish online casino games players. In addition to their online casino operations, Ladbrokes also have online sports betting as part of their digital operations and have invested £50 million in new digital technology to compete with their rivals in this area of the gambling business. Unfortunately it appears that the launch of their new sports betting web site has now been delayed, and will not be up and running in time for the start of the new football season. Nevertheless Ladbrokes’ overall financial performance over the first six months has shown an 11% increase in operating profits, in spite of the difficulties they have had with the introduction of new technology in their digital operations, and this performance has been driven by a huge turnaround in their betting shop estate. It has been clear for some time that the slots are the favourite online casino games, and now the slot machines in Ladbrokes’ betting shops are proving the point and driving up revenue and profits in this area of the business. Much of this is of course irrelevant as far as we are concerned when we log on to the Ladbrokes online casino site and play our favourite casino games, but a successful business always leads to new investment and hopefully even more exciting casino games to play online.