Business analysts will generally advise that the secret to running a successful business is to actively encourage new customers whilst making sure that you maintain the ones you’ve got. Most successful online casinos clearly do attempt to adhere to this policy, firstly by continually upgrading their casino games range with new slots, video slots and improved graphics to give their existing customers a better online gambling experience, and secondly by a variety of vigorous marketing techniques to attract new casino games players to their site. The most common technique used by almost all the major online casinos is the online casino welcome bonus. Usually headlined on their home page, these welcome bonuses can be very attractive. On the sports gambling part of the site these bonuses generally take the form of a relatively small free bet, and probably represent good value for most new customers, but the casino bonuses are usually advertised with much bigger sums of money on offer and it is these casino bonuses which need a bit more attention. An offer to match your first deposit with a 100% bonus up to 200 or 300 Euros looks lovely, but be aware that there are almost always terms and conditions associated with these casino bonuses which often make them totally unsuitable for many new casino games players. First and most important there is usually a ‘play through’ clause, often with a time limit, which stipulates that the player must stake a fixed multiple of their initial stake plus the bonus before any money can be drawn from their account. This may mean that to qualify for a 100 Euro bonus the new casino games player may need to stake 3000 Euros in less than a month. If this is within your budget then the welcome bonus is a good option, but we are aware that many people do not want to spend that amount of money so remember that the casino bonus is optional. Just carry on and enjoy the casino games on your chosen site.