Paddy Power launches new “money back” commercial

You have probably seen it already but if you haven’t Paddy Power has just released its latest Television advert believed to be the world’s first commercial featuring blind footballers. The advertisement is targeting the upcoming World Cup and as usual with Paddy Power’s advertising the commercial pushes certain boundaries and the bookie used actual blind footballers rather than actors. Several of the players set to represent England in this summer’s World Blind Football Championships of which the commercial’s main protagonist, Ajmal Ahmed, is an England captain.

Blind footballers actually react to the sound of a bell within the ball when playing but when the ball rolls out of play and through a fence there is a small problem especially when a cat arrives on the field  with a bell around its neck. The ad obviously suggests that the cat is mistaken for the ball with dire consequences but Paddy Power are quick to assure cat lovers everywhere that no cats were harmed in the making of the commercial. The point of the commercial is to promote Paddy Power’s Money-Back Specials – where customers can have their bets returned to them even if they don’t win and continues the ‘nothing we can do about that’ theme of the bookie’s recent office email and changing room ads.

Paddy Power himself said: “As with our betting we like to have fun with our ads. Thankfully for the cat we got the shot we needed in the first take!”

Good for you Paddy Power, we enjoyed it