Playtech to assist Ladbrokes online casino operations

For many years Ladbrokes and William Hill have vied for the title of top bookmaker in The UK and Ireland, but the rise of the internet and online gambling has, according to reports given William Hill the edge. Certainly their joint venture with the online casino software company Playtech has been very successful for both companies and William Hill are now valued on the Stock Market much higher than Ladbrokes. In Ireland however Ladbrokes remain very strong both on the high street and online, with Paddy Power their main rival in both sectors. Ladbrokes online casino has always been popular in Ireland, and with probably the biggest choice of casino games and all the necessary features the modern casino games player is likely to need analysts began to think that Ladbrokes wee resting on their laurels. The competition in the online casino market was however increasing all the time and Ladbrokes have now decided it’s time to change. Now that Playtech are free to work with other companies, Ladbrokes have enlisted their help to upgrade their online activities, including of course their online casino site and their casino games. Over the next few months we would therefore expect to see substantial changes to the Ladbrokes online casino site, and regular casino games players on the Ladbrokes site may well be in for some exciting developments. In the meantime Ladbrokes online casino is still a very good place to play casino games, both instant play and download format and has the added advantage in Ireland that their strong presence on the high street means that ladbrokes’ customers can manage their accounts with cash at their local betting shop.