Every retail and marketing consultant will tell you that we are all suckers for a perceived bargain. We appear to be prepared to queue for a bargain at the sales, and can’t resist that two for one offer at the supermarket even though we probably don’t need two of whatever is being sold. If we then take that concept to the world of online casinos we immediately recognise that almost all the online casino operators are using the same strategy with their welcome bonus offers for new customers. There is however a big difference between buying something you perhaps don’t need because it’s cheap and being tempted to accept an online casino bonus offer. Most of these casino bonus offers usually take the form of a promise to match your initial deposit with a 100% bonus, effectively doubling the amount of money available for us to play their casino games. On the face of it that sort of deal is the equivalent of the supermarket two for one offer, but there is unfortunately a catch. All these online casino bonus offers come with a list of terms and conditions, the most significant of which is what is generally called the play through requirements. This defines how much money needs to be staked on playing casino games before any money can be withdrawn from your account, and can be as high as twenty or even thirty times the initial deposit plus the bonus. If we translate this into a simple example, a deposit of 50 euros would attract a bonus of 50 euros but the player would need to stake a minimum of 2000 euros on playing casino games before being allowed to withdraw any money. There is no doubt that if a new online casino customer has the budget and the will to stake that sort of money playing casino games, a welcome casino bonus offer is a great deal, but for those of us who don’t have the budget or the will then it is wise to refuse the offers. Remember they are always voluntary and will not affect your relationship with your chosen online casino.