Research suggests that playing at an online casino rather than a land based casino continues to grow in popularity and this really should come as no surprise. Some will say that the real gamblers go to the land based casinos with the sole intent of gambling and making money. They play for high stakes and enjoy the pampering they get in the form of free drinks and generally being recognized and maybe greeted by name. Having said that, when high stakes players have tried online casinos they soon realise that recognition and additional incentives in the form of bonuses and other treats are available there as well. Strangely enough, these players are the ones least likely to view gambling as a social activity involving mixing with other players or chatting to dealers which is the very reason that other people like to go to a land based casino. The vast majority of players of casino games however play for entertainment and a bit of excitement with winning being an additional bonus; for these people the crush around tables, not being able to smoke and drink at their leisure and the high minimum stakes are often a turnoff and these are the players that are playing at an online casino in increasing numbers. They have realised that you can dress how you like, drink and smoke what you like, eat when you like and play for stakes as large or as small as you like. If players need the social side there is the option of live dealers with whom it is possible to chat so all in all it is no surprise that online casinos are on the up.