The ability of established businesses to respond to ever changing technology and their customers’ requirements is becoming more important every day, a situation which is well illustrated in the gambling sector. The rise of online casinos and online sports betting sites is a perfect example of modern technology creating new business opportunities for those companies willing to grasp the nettle and go with the trend. The successful online casinos are also a good example of the benefits which ensue from responding to customer demands and concerns. When the online casinos first started to attract our attention, all the casino games were controlled by Random Number Generators or RNG’s, and for most online casino games the use of RNG’s to determine winning numbers or lines was perfectly acceptable. However, the computer graphics associated with the roulette wheel were unable to cope with guiding the ball into a number determined by the RNG without very strange movements of the ball. To their credit the online casino operators responded to the concerns of many casino games players, and the Live casino option was born. Since then most of the major online casinos have taken up the Live casino format for roulette and blackjack, with real dealers screened live from studios based mostly in eastern Europe, and some have even introduced the option to chat with the dealers as they play their casino games. The new All Irish casino has now gone one step further in the development of the Live online casino by screening directly from a real casino situated in Malta. The Live casino option does have some drawbacks for some casino games players, with slightly increased minimum table stakes due to the increased overheads and of course a time limit on placing bets just as we find in a real casino. Nevertheless the Live casino is a welcome development.