We have reported many times over recent weeks on the political clampdown on fixed odds casino games machines in betting shops in the UK, most recently when the chief executives of the major bookmakers including our own Paddy Power felt it necessary to write to the Prime Minister over their concerns for the very future of high street betting shops. Meanwhile the online casinos continue to prosper and in many ways are becoming more important to those bookmakers in terms of their financial performance. Here at onlinecasino.ie we often ponder the reasons for the growing popularity of the online casinos, and why in spite of the fact that online gambling has also become a target for tax increases most major online casino operators continue to invest heavily in the technology associated with online gambling. Clearly one of the prime factors in the success of these online casino and sports gambling sites is the convenience of being able to play casino games or place bets on sporting events from home Then there is the huge range of casino games we can now play at the online casinos, ranging from the traditional casino games such as roulette and blackjack, previously inaccessible casino games such as baccarat and craps, and of course the ever increasing choice of slots games. The online casinos have even been able to tap into the popularity of bingo and the lotteries to attract an even wider customer base. Another advantage which the online casinos have over any of their rivals is the low overheads associated with operating online, which they have been able to translate into offering their casino games players the opportunity to play their favourite games for very low stakes. Add to that the Live casino option available at most online casinos and the Free Play option also widely available and it is easy to see how playing casino games at an online casino has become so mainstream.