William Hill Online (WHO) have launched a new online casino named 21Nova Casino; well to be fair it is a renaming of a previous one. William Hill have been promoting their 32Vegas Casino brand for a while but have had objections from 32Red Casino to the extent of launching lawsuits for trademark infringements; the result is a rebranding and is claiming “new and improved”. The claim goes further that it marks “a new era in online gaming where the focus of play shifts back to the most important element in online gaming; the player”. It boasts more than 30 deposit or withdrawal options, a greater selection of games, multi lingual 24 hour support as well as several bonus schemes and a loyalty/rewards programme called CLUB21. Players of 32Red Casino may find the layout very familiar which is hardly surprising. The casino has been available since Monday. Whether it will be a star or not remains to be seen.